Aadi Mahotsav

Keeping in line with the Hon’ble Prime Minister's  call Vocal4Local, TRIFED is organizing Aadi Mahotsav at Dilli Haat, New Delhi from February 1-15, 2021.With more than 200 stalls from across the country and about 1000 artisans participated, the Aadi Mahotsav, an annual tribal festival organised by TRIFED is a way to draw the Adivasis into the mainstream and give them a chance to display their unique and range of products to a larger audience. 

About Aadi Mahotsav
Organizer                    : Tribal Cooperative Marketing Development Federation of India (TRIFED).
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​The Aadi Mahotsav is an annual event that was started since 2017. The festival is an attempt to familiarise people with the rich and diverse craft, culture of tribal communities across the country, at one place. Tribal Cooperative Marketing Development Federation of India (TRIFED)  under the M/o Tribal Affairs, as the nodal agency working towards tribal empowerment, has been putting in place several initiatives that help in improving the income and livelihood of the tribal people, while preserving their way of life and tradition. The Aadi Mahotsav is one such initiative that helps enable the economic welfare of these communities and bring them closer towards mainstream development.
The festival features the exhibition-cum-sale of tribal handicrafts, art, paintings, fabric, jewellery and much more through 200 stalls to showcase this.  About 1000 tribal artisans and artists from across the country are participating in the festival. However, due to the pandemic, the 2020 edition of the festival could not be held.

​About Tribal Cooperative Marketing Development Federation of India (TRIFED)
TRIFED was established in August 1987 under the Multi-State Cooperative Societies Act, 1984 by the Government of India as a National level Cooperative body. TRIFED is mandated to ringing about socio-economic development of tribals of the country by institutionalising the trade of Minor Forest Produce (MFP) & Surplus Agricultural Produce (SAP) collected/ cultivated by them. 
TRIFED plays the dual role of both a market developer and a service provider, empowering them with knowledge and tools to better their operations in a systematic, scientific manner and also assist them in developing their marketing approach.